Mission
Bringing the Taste of Anatolia to the tables by combining the cultural heritage and craft of Anatolia, the land where milk was born, with modern technology and production techniques.
Vision
At the intersection of the past and the future, to be a pioneering and inspiring global brand that brings goodness and health to our country, and then to the whole world, with Anatolian Taste dairy products.
Values
Connected to traditions, open to innovation
Respectful of their roots, keen on development
Not forgetting the past but living the future
Technological in production, humane in products
Individual-oriented in service, massive in delivering taste
Always humble but expert and authoritative
We act in line with our vision of dairy products that are natural, good and healthy and inspiring for today and our future.
Our most important goal is to create sustainable value. We realize our strategy by focusing on four key areas that we have identified as the key to creating value for our farmers, customers, consumers, suppliers and society as a whole.
Healthy; To promote nutrition with high-protein dairy products and help people live healthier lives.
Natural; making natural products of the highest quality.
Responsible; Taking responsibility for our impact on the individual, society and the environment and carrying a forward-looking perspective in everything we do.
Collective; To cooperate and make efficient with all our stakeholders.
We act in line with our vision of creating the future of dairy to bring health and inspiration to the world. We realize our strategy by focusing on four key areas that we have identified as the key to creating value for our farmers, customers, consumers and society.
Climate change and malnutrition are among today's most challenging problems. It is our priority to provide healthy, affordable and environmentally friendly products for a growing population. By providing more nutritious, natural and affordable products and inspiring good eating habits, we will enable healthier, stronger lives around the world.
We aim to reach more people and strengthen our strategic partnerships with customers, become a leader in the category, scale our distribution and become stronger in both traditional and new sales channels. Strengthening our strong partnerships with customers and suppliers with our cutting-edge innovations will be the key to creating more value for our farmers and we will grow stronger together.
Increasing global population and changing consumer preferences bring increasing expectations for dairy products. New lifestyles, technologies and expectations mean that people are increasingly buying new products.
This means that people are switching to online grocery shopping and more consumption outside the home. It requires investment in innovation and new developments. We aim to grow our Out of Home Production brand AYNESPRO and increase our penetration by establishing partnerships with the best e-commerce platforms. We will create new platforms for growth by developing unique products in different geographies of the world and reaching new consumers with dairy products.
In our low-margin industry, we need to remain cost competitive for our future. We will strengthen the transformation in functional efficiency. We will fund our future by focusing end-to-end on being both more efficient and effective in the way we work. Using digital technology, we will collaborate more strongly across regions and functions and further develop our competencies and ways of working. We aim to exceed our customers' expectations and grow together with commercial excellence, agile operating models, digital tools and data.
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